Heinopuu is run by Mr Petri Heino (detailed resume can be found here).
Petri is a forester by profession, he studied forest products marketing at the University of Helsinki.
Throughout his education he took numerous short term jobs in consulting,
mechanical and chemical forest industry and eventually became a promoter of wood.
Hence started a long career in Finnish wood promoting organisations
such as Puuinfo & Wood Focus and also at the Finnish Forest Industries Federation.
His ongoing dialogues and conversations with Finnish architects through his business as well as his social life has enabled him to understand and firmly grasp the realities and possibilities of wood in the building sector.